Sunday, 15 September 2013

This coffee is sh*t, literally

No, I don't mean Starbucks, but doesn't the
cardboard cup add such a warm chemical
whiff to your cuppa Joe? And that glue!

No, this is about the latest in biological,
and organic sustainable harvesting methods.
This is where we actually make it somewhat
feasible to keep the jungles green, just
so that we can harvest this crap coffee.

There once was a rodent that would
eat coffee beans because it was hungry.
Unfortunately, this rodent could not digest
them. The locals, who relied on coffee
beans for their income, hated these
rodents until:
they looked their shit square in the eye;
that of the rodents.
They boiled it up and walla!
Bitchin bean bags. This sh*t was hot.

Now, the originator wants this poop & scoop
coffee to stop because the animals are suffering.
Geee, isn't that capitalism for ya.  Deadly business.
see cocaine (not coca), cigarettes (not ceremonies),
refined sugar, refined flour, Mary Jane

Take something from nature and then you kill
the golden goose, or cage it and feed it
down a tube, but I digress.
Fois, do you want?
 This from the taste lab:

So, technically, it's not shit coffee, but shat coffee.
It had been shat before becoming a coffee.

It's also sh*t because of the way it's harming nature. You know,
nature, that thing you see on infomercials asking you to save it.
You get letters from your wood, if you sponsor it.

checkit:  GUARDIAN
Civet coffee: why it's time to cut the crap
When I introduced civet coffee to the UK it was a quirky novelty. Now it's overpriced, industrialised, cruel – and frequently inauthentic. That's really hard to stomach
Civet eating coffee beans
I am today launching a campaign (pdf) aimed at ending an industry that I created. That trade is in kopi luwak, AKA civet coffee – otherwise known as "wolf", "cat", and "crap" coffee, and the most expensive coffee in the world.
Over the past 20 years Kopi Luwak has become the ultimate bling coffee, a celebrity in its own right, stocked by every aspiring speciality retailer worldwide, and appearing on CNN News, Oprah, and The Bucket List (a Hollywood film with Jack Nicholson and Morgan Freeman, no less).

To my regret, I was the one who started it all ...

I first read a description of kopi luwak buried in a short paragraph in a 1981 copy of National Geographic Magazine. Ten years later, in 1991, as coffee director of Taylors of Harrogate, I was the first person to import kopi luwak into the west – a single kilogramme. I didn't sell it through the company, but thought, perhaps naively, that its quirky, faintly off-putting origins from a wild animal roaming Indonesian coffee estates might be of interest to the local newspaper and radio in Yorkshire where the company was based. It proved to be so much bigger than that – national news, TV and radio fell over themselves to cover it. Kopi luwak put Taylors – and me – on the map.

Genuine Indonesian kopi luwak is collected from the droppings of a wild cat-like animal called the luwak (the common palm civet, Paraxorus Hermaphroditus), a shy, solitary nocturnal forest animal that freely prowls nearby coffee plantations at night in the harvest season, eating the choicest ripe coffee cherries. It can't digest the stones – or coffee beans – of the cherry, so craps them out along with the rest of its droppings. The beans are collected by farm workers. Cleaned and washed, they have acquired a unique and highly prized taste from their passage through the luwak's digestive tract and the anal scent glands they use for marking their territory. Being wild, hard to collect, variable in age and quality, and very rare, kopi luwak is not a commercially viable crop, but just an interesting coffee curiosity. That's why I bought some.

But nowadays, it is practically impossible to find genuine wild kopi luwak – the only way to guarantee that would be to actually follow a luwak around all night yourself, one experienced coffee trader told me. Today, kopi luwak mainly comes from caged wild luwaks, often kept in appalling conditions. A Japanese scientist recently claimed to have invented a way of telling whether kopi luwak is fake or genuine. He'd have been better off inventing a way of telling whether the beans come from wild or caged animals.
Indonesians Farm Civet Cats To Produce World's Most Valuable Coffee
A luwak is kept in a cage to be shown to tourists at a coffee plantation in Bali, Indonesia. .....


Trapped and caged in cramped conditions. Force-fed, gnawing at its legs and passing blood in its urine. These are the conditions that the civet, a small cat-like mammal in Indonesia, are kept in to produce the world's most expensive coffee. [1]
At £60 a cup, civet coffee is made from collecting the droppings of the wild civet who eat and partially digest the coffee beans. But an increase in demand has led to battery-cage conditions with animals kept in tiny spaces to mass produce the coffee for the global market.

Tony Wild is a coffee expert who introduced the coffee to the UK ten years ago. Now he is calling on retailers to stop stocking the product, shocked by what the industry has become. So he's started a petition on calling on one stockist, Harrods, to take a lead and stop selling this cruel coffee. Click here to join him.

Harrods' Indonesian supplier say they only use droppings from wild civets but experts say it is impossible for any civet coffee to be guaranteed as "ethical" [2]. Tony believes that if Harrods stop selling the coffee it will put pressure on other stockists and suppliers to end what he calls a "brutal and horrific industry".

Tony is devastated that these animals are suffering just so that people can enjoy a cup of expensive coffee. He believes that if enough people join forces and tell Harrods to set an example, they will be forced to listen.

Join his campaign and tell Harrods to "cut the crap" and stop selling civet coffee.
Thank you,
Kajal and the team